Wednesday, January 31, 2007

Internet Video Ads Like Doritos' Super Bowl Contest Entries Score Website Traffic

Summary: Low budget promotional videos like those featured in Doritos' Super Bowl contest produce unprecedented search engine rankings and Website traffic when uploaded to top video sites like Jumpcut, Yahoo video and YouTube.

San Diego, CA 92128 – January 31, 2007 – The online video revolution continues to attract businesses looking for inexpensive streams of qualified Website traffic.

Many more business owners could jump on the bandwagon following the upcoming Super Bowl broadcast when Doritos announces the winner of its user-generated video competition, "Crash the Super Bowl." Visitors voted for five finalists in recent weeks and Doritos will reveal the results February 4 when it airs the winning spot during the big game.

"Any business can create winning videos and reap the same benefits," claims Rocket Helstrom, co-founder of Traffic Geyser, an online service for companies using video and Web 2.0 elements to promote their products and services. "The technology has become so affordable and simple--you can even create video without a camera and generate Website traffic and search rankings."

Once the realm of stupid-people tricks and music video spoofs, sites like Grouper, Google video and even MySpace are beginning to feature more infomercials and promotional spots uploaded by Internet marketers and Web entrepreneurs.

Helstrom adds, "The buzz is spreading among business people, especially when they learn they can make a video with just an audio track and some images then upload it to 30 or more top video sites with a click. Internet video empowers the little guy just as much as the big guy."

Doritos' promotional partner, Yahoo, received more than 1,000 entries through Jumpcut.com, the video site it acquired last year. While each of the five final videos is very creative and humorous, businesses can also capture audiences with informative messages, guidance or expert insights to their problems.

YouTube Ad Plan Overlooks Businesses Already Getting Paid For Web Video

Summary: Would you like YouTube to pay you for making Internet videos? Company sources reveal it will happen later this year. However, some smart businesses already are turning their online videos into dollars.

San Diego, CA 92128 – January 30, 2007 – Recent press reports indicate YouTube will start paying video producers for their work sometime in 2007. It's likely YouTube will run ads at the beginnings of the most popular or "viral" videos and then share the advertising revenues with the video producers.

But savvy marketers have been using YouTube and other top video sites for months to generate Website traffic for their online businesses and to convert visitors into buyers once they get there.

"These producers are already getting paid for their videos – in the form of increased leads and sales," says Michael Koenigs, co-founder of the Internet Infomercial Toolkit and Traffic Geyser, two programs companies use to ramp up their online video marketing.

Take Joel Comm, for example. A seasoned Internet marketer and New York Times bestselling business author of "Cracking the AdSense Code," Comm used online video marketing for the first time in a major product launch last fall. The results? He experienced his highest conversion rate in 12 years of online promotions and generated record sales.

(Click here to watch Joel Comm's video infomercial.)

(Click here to watch Joel Comm's analysis of his video campaign.)

Or, how about David Frey? Another highly successful Internet marketer and founder of Marketing Best Practices, Frey increased traffic to his MarriageAdvice.com Website by more than 60% in less than three weeks using online video.

(Follow this link to watch David Frey's video case study.)

Despite these benefits, businesses don't pay to run their video spots on YouTube – or any of the other sites for that matter. They produce three-to five-minute ads or infomercials and pay nothing for hosting, playing or even streaming them to their own Website pages.

"Getting people to watch them depends on the keywords you include in the video titles and descriptions and how popular or competitive those keywords are," Koenigs adds. Video sites like YouTube are so popular the search engines are constantly indexing them, so results can appear overnight – literally.

However, if a video suddenly appears in the top results for a given keyword or phrase, it can be a challenge keeping it there. That's why it's important to frequently produce and upload new videos for your business.

Koenigs explains, "It's simple. Once a business gets started with online video marketing, the traffic and conversions are what keep them going."

How to Use Social Bookmarking Sites to Generate Traffic

What's a social bookmarking site?

It's an online community of Web users who store and share their bookmarks. Instead of (or in addition to) bookmarking pages in their own browsers, (e.g., articles, blog entries, etc. they find interesting), they "TAG" these pages and create entries in the social bookmarking site.

Because the social bookmarking sites are Web-based, the tags or bookmarks are available for them from any computer online—sort of like your Web-based email account is available to you from work, home, when you travel, etc.

In addition, users CATEGORIZE their bookmarks so others can browse or find ones that interest them. Many of these sites also allow users to "discuss" tagged articles by posting COMMENTS about them. Then the most popular tags appear higher in the categories.

What does this mean to you and your Website traffic?

If you join some social bookmarking sites, you can tag your Web pages, press releases, blog entries and VIDEOS to generate more traffic to them.

In fact, we've just added a feature to Traffic Geyser that tags your video title, description, thumbnail image and target Web using your social bookmarking accounts so you get additional traffic to your target Web page. It's built right in to Traffic Geyser.

What are some social bookmarking sites you should join and start using if you haven't already done so? Here are a few to get you started:

http://del.icio.us

http://www.furl.net
http://www.backflip.com

Once you sign up, you can also get toolbar buttons or links for your browser so all you have to do when you find a page you want to tag is select the button or link and it opens up a short form for you to complete and save.

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Thursday, January 18, 2007

Businesses Scramble to Learn Website Traffic Secrets of Online Video

Summary: Surprising search engine rankings and Website traffic—byproducts of the online video explosion—have businesses rushing to join the YouTube, MySpace and Google video parties.

San Diego, CA – January 17, 2007 – A new clip produced by www.TrafficGeyser.com discloses the reasons why Web videos generate results coveted by online businesses in days instead of weeks, for a fraction of traditional costs.

The first question business owners want answered when they see high search rankings and increased Website traffic enjoyed other companies (often their competitors) is, "How do Internet videos do it?"

"We don't pretend to predict the search engines' behavior," explains Frank Sousa, co-founder of Traffic Geyser, an online service for companies using video and Web 2.0 elements to promote their products and services. "But the incredible popularity of YouTube, Yahoo video and the other top video sites draws a lot of search engine attention, which carries over to the videos they host—especially those that are properly optimized then tagged by social bookmarking sites."

Jack Corn of Donations Travel (www.DonationsTravel.com/info), a cause fundraising service, read the writing on the wall and quickly ramped up his Internet video marketing. "We bought some affordable equipment and software and started producing promo videos. With Traffic Geyser, it's a snap to distribute and tag them."

The second question business owners ask is, "How do we do it?" Sousa and Traffic Geyser co-founders Michael Koenigs and Rocket Helstrom reveal the answers in a series of video clips beginning with one titled "Why Do Search Engines Love Video So Much?"

To access the clips, visit this page:


Contact Michael Koenigs, Rocket Helstrom or Frank Sousa for more insights to this topic. Email: info@trafficgeyser.com. Direct lines: Michael Koenigs (858) 405-1903; Rocket Helstrom (800) 795-5417; Frank Sousa (509) 590-4300. More helpful information on generating Website traffic with Internet video can be found at: http://www.TrafficGeyser.com.

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